The Pakistan Food Journal · Issue No. 01
Real food,
Real food,
honestly made for the everyday table.
From the markets of Lahore to your pantry shelf — GRAM (B) FOODS brings together packaged foods, snacks, frozen meals, ready-to-cook kitchens, sauces and slow-ground spices, sourced with care across Pakistan.
Freshly Sourced
The Market Mosaic
Nine aisles, one pantry.
Walk our shelves the way you'd wander a food market — each category curated, photographed and stocked with the staples a Pakistani kitchen reaches for daily.
Spices & Masalas
Stone-ground, single-origin blends
Sauces
Chutneys & cooking pastes
Snacks
Crunchy, savoury, shareable
Ready-to-Cook
Weeknight meals in minutes
Frozen Foods
Kitchen-prepped, freezer-ready
Fresh Produce Picks
Seasonal vegetables & greens
Fruit & Preserves
Jams, dried fruit & more
From the Shelf
Featured provisions.
A rotating shelf of what our kitchen team is proudest of this season — packaged, portioned and labelled for the modern home.
Spice Blend
Heritage Garam Masala
A warm, eleven-spice blend roasted and stone-ground in small batches for depth you can smell.
Net 200 gBest Seller
Cooking Sauce
Slow-Simmer Tomato Base
Vine tomatoes, garlic and herbs reduced for hours — a ready foundation for curries and pastas alike.
Net 350 mlNew
Snack
Roasted Chana Mix
Crisp roasted gram, peanuts and a whisper of chaat masala — our take on the everyday teatime crunch.
Net 150 gVegan
Ready-to-Cook
Biryani Kitchen Kit
Pre-measured rice, whole spices and a sealed masala pouch — restaurant-style biryani in one pot.
Serves 4Best Seller
Pantry Staple
Dried Herb Selection
Sun-dried mint, fenugreek and coriander leaf, sealed at peak aroma for year-round cooking.
Net 80 gOrganic
Grains
Stone-Milled Atta
Whole-wheat flour milled slow and cool to keep the bran's nutrition and a soft, pliable dough.
Net 5 kgWholegrain
Preserve
House Mango Achaar
Sun-cured raw mango in mustard oil and our own pickling masala — sharp, oily, unmistakably homemade.
Net 400 gSmall Batch
Frozen
Veg Pulao Bowl
Basmati, garden vegetables and whole spices, kitchen-cooked then flash-frozen — heat and serve.
Net 300 gFamily Pack
Ingredients & Sourcing
We start where the soil does.
Good food is decided long before the packaging. We trace every staple back to the farms, mills and markets it came from — and we keep that chain short.
01
Regional farm partnerships
Grains, pulses and produce sourced direct from growers across Punjab and Sindh, paid fairly and harvested in season.
02
Whole-spice integrity
We buy whole, then roast and grind ourselves — so what's on the label is genuinely what's in the jar.
03
Cold, clean handling
Temperature-controlled transport and storage protect freshness from market to manufacturing to shelf.
04
Honest labelling
Full ingredient transparency, no hidden fillers, and clear nutrition on every package we produce.
Recipe Inspirations
Cook from the journal.
Every product earns its place at the table. Here's how our kitchen turns the pantry into dinner — simple ideas, built around what's on the shelf.
30 min · Mains
One-Pot Spiced Biryani
Layered basmati and slow-marinated vegetables built on our Biryani Kitchen Kit — fragrant, golden, foolproof.
Read the recipe →
20 min · Pasta
Tomato-Base Weeknight Pasta
Our Slow-Simmer Tomato Base, fresh herbs and a handful of greens — dinner before the kettle boils.
Read the recipe →
15 min · Breakfast
Stone-Milled Morning Stack
Fluffy pancakes from our wholegrain atta, finished with mango achaar's sweeter cousin — fruit preserve.
Read the recipe →
25 min · Salad
Roasted Chana Garden Bowl
Crunchy roasted chana over seasonal vegetables with a lemon-spice dressing — lunch with a backbone.
Read the recipe →
40 min · Comfort
Slow-Spiced Lentil Daal
Pantry lentils tempered with our heritage garam masala — the comfort bowl every kitchen returns to.
Read the recipe →
10 min · Snack
Quick Chaat Platter
Our snack mix, fresh produce, chutney and a flurry of spice — assembled in the time it takes to call everyone over.
Read the recipe →
Quality
Assured
· GBF ·
Assured
· GBF ·
Quality Standards
Held to the home standard.
We make food we'd serve at our own tables. That means clean kitchens, documented batches, and checks at every step — not just at the end.
🌿
Clean ingredients
No artificial colours or unnecessary preservatives in our core range.
🔬
Batch tested
Every production lot is sampled and recorded before it leaves the floor.
❄️
Cold-chain kept
Frozen and fresh lines stay temperature-monitored, end to end.
📋
Full traceability
Each pack carries a lot code traceable to its source and date.
Food Innovation
The test kitchen never closes.
Tradition is our base note — but we're always developing. Here's where our food team is experimenting next.
R&D 01
Lower-sodium masalas
Reformulating classic blends to cut salt without dulling flavour — for everyday eating that's kinder to the body.
R&D 02
Plant-protein meals
High-protein ready-to-cook kits built on lentils and pulses — familiar comfort, modern nutrition.
R&D 03
Recyclable packaging
Transitioning our pouches and jars to recyclable, lower-plastic materials across the full range by next year.
Contact
Let's stock your shelves.
Phone
Visit / Write
495 Huma Block, Allama Iqbal Town,
Lahore, 54000, Pakistan
Trade & wholesale
Retailers, distributors & HORECA welcome
